Best Digital Marketing Courses in Pune | Digital Marketing Training Institute Pune | Digital Marketing Classroom Training Pune
As a Leading Organization of Professional Training, Training Institute Pune can offer you the most advanced and effective Digital Marketing Courses in Pune and Wakad (Pimpri-Chinchwad) as per the latest market demand. You can get a complete knowledge about this subject from our experts. However, there are lots of sectors that you may wish to know about in details before you join the course and get the training.
What Is Digital Marketing:
"Digital Marketing " is one of those marketing or advertisement strategies that can help you to promote your business to your target clients. However, as the very name suggests, here digital world is the platform where you have to promote your brand. That means internet will become your focusing area and you have to target the customers who use the internet to buy or search for Something. It is not compulsory that you have a website to use the process of Digital Marketing Courses and promote your business. There can be a brick and mortar store and you can promote it through some excellent online marketing plans as well. However, Digital Marketing is not a single process, but it is an amalgamation of multiple strategies. You can use any of them or apply all of them as per your requirement. The Training will help you to select the right process as per the current status of the business.
MORE ABOUT DIGITAL MARKETING
Some Useful Strategies Of Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Pay Per Click (PPC)
- Email Marketing
- Google Ad-Words
- Google Map Marketing
When you learn the course in detail you will notice that some of these Digital Marketing sections have some useful sub-sections as well and all of them have some unique and effective role in the process which is known as Digital Marketing.
Why The Training Is Crucial?
Digital Marketing is a technical matter, and like all the other technical subjects here also a proper professional Training is required. Thus, we offer the top class Digital Marketing Training to the candidates who wish to have a bright career as a Digital Marketing Expert or want to promote their own business with the help of the same.
Get Complete Guidance
These differences can be understood by a professional only when he gets the right training on this subject. Students will receive the guidance of the experts of this industry who can teach them about the core marketing strategies and the pattern of competencies to help the business in a strategic manner. The training we provide has both practical and theoretical guidance. You can get the chance to work on live projects so that you can receive experience of handling original Digital Marketing Campaigns for various companies and improve your skill.
What Is The Role Of Trainers
No matter what you are learning, your teacher or the faculty must be a skilled and knowledgeable one. Here in our Digital Marketing Institute in Pune you can receive the guidance of the most talented, highly-qualified and immensely experienced faculties of Digital Marketing industry. They have complete knowledge about the advance theories of this subject. They know about the latest algorithm and all the current techniques that you should apply while performing the task of online marketing.
They offer basic and advanced training as per the knowledge and experience of the students. They also take care of the individual’s limitation and strength as a student and guide them to obtain the right training in the smartest manner.
Once You Join Us
Once you join Training Institute Pune, then you can realize that how easy it could be to learn Digital Marketing Courses. You can learn the analyzing the business that you wish to promote, selecting the most effective strategies for the same and then executing them in a flawless manner. You will also learn how to understand the mistakes you have done in your previous projects and try to rectify them after getting the training from us.
Since we have various branches in Pune, which means you can flexibly join the classes as per your convenience.
Some of the best features of our Best Digital Marketing Training in Pune are-
- We offer thorough technical and theoretical training regarding all the above mentioned sections and their relevant sub-sections.
- We provide highly advanced course modules that has relevancy according to the current market trend.
- We use interactive sessions with our students in our classes so that they can clear all their doubts and get complete knowledge about a certain topic.
- Our courses are for both the Digital Marketing experts who wish to get jobs in reputed IT firms and for the entrepreneurs who like to augment the position of their own business.
- To make the training more effective for them we offer live projects.
- We also offer certification after the course so that your skill can be certified and recognized in the professional industry.
- We offer our courses at an affordable rate so that the course fees will not become a burden for the aspiring candidates.
- We can offer 100% job assistance once you complete the course and become a skilled professional.
We will be happy to provide you with the latest training as per the current market need of Digital Marketing Industry and help you to become an expert of this field. Feel free to get in touch with our team and know the details of the course as per your requirement. Our team will be happy to help you with all the relevant and detail information regarding this course.
WHO SHOULD ATTEND?
- Sales & Marketing Professionals
- Persons from marketing & sales field can join course as it can help them market their products and services online. It will help them fast-track their career & improve their position in the current market-place as per current market trends.
- Entrepreneurs (Business Owner’s):
Business owners who want to maximize their online channels for growth their business & those who are planning to start your own business can go for digital marketing training as well.
No matter in which area you are pursuing graduation or degree, may it a Human Resource, Finance & Marketing, Sales or starting your own business, you cannot utilize skills of digital marketing in-depth.
- Career Change:
Those who are looking for a change in their career & better career options, Digital Marketing Training will definitely help you in career growth.
Those who are looking freelancing work or work from home jobs can go for Digital Marketing Training in Pune to explore the opportunities in this digital world.
- 100% Job Assistance
- Learn from the basics of internet and web programming
- Personal attention given to each & every participant during the training program
- Live Projects
- Batches with limited seats
- Weekdays & Weekend batches as per your suitability.
- Batches with limited seats
- We have one or more training centers.
- Two training centers for your convenience: Kothrud and Wakad
- If you are located in Kothrud or nearby areas like Karve Nagar, Warje-Malwadi, Bhusari Colony, Shivaji Nagar etc. then our branch in located a short distance away from you i.e. Vanaz Corner, Kothrud.
- If you are located in Pimpri Chinchwad or nearby areas like Pimple Saudagar, Wakad, Chinchwad, Balewadi, Sangvi, Dapodi etc. then you can visit our branch in Wakad near Kalewadi Phata.
“Myself Sayanika Gupta. I have completed my digital marketing course from training institute pune. I came to know about this institute as I have searched it from Google as SEO training institute in pune. After completion of course I have got placed at Everest Web solutions. That is really a boom to my career. I am thankful to all faculty members for their guidance during training sessions. 3 Cheers for Training Institute Pune.”
– Sayanika Gupta
“It’s a very good class and course, and I feel very privileged to have taken it.”
– Chetana Patil
“I would review it in three words. ‘Enlightening’, ‘Enriching’, ‘Empowering’”
– Rohit Deshmukh
“The knowledge of the trainer was excellent. Overall I had great experience while digital marketing courses. I strongly recommend this Institute for people in marketing research fields and fresher level candidates.”
– Anand Agrawal
“Best about this institute is quality course content and the well qualified trainer. I like the hands-on approach that has made me confident to handle a Google AdWords account & to become a web master.
– Mayur. K.
“After completing Digital Marketing class in pune there was change in my career pathways. Now, I am working as expert in this field. All credits goes to Training Institute Pune to providing such inteactive sessions.”
– Kedar Pande
“Digital marketing training program has helped me understand the concepts of Digital Marketing. The trainer was very motivating and experienced one. I am glad to have been part of it by getting certified as a digital marketer.”
– Gurupreet Khalsa
“I was just a graduate before taking admission to digital marketing course. They helped me out by their hands-on approach and it was really beneficial for me at time of my interview sessions. My overall experience was great.”
– Abhijeet Pohare
“While undergoing digital marketing training sessions they have enriched my understanding on digital platform within marketing. I would say it is Best Institute for SEO courses in Pune.”
– Neha Khandelwal
“I have joined the Digital Marketing training program to enhance my knowledge of running an AdWords campaign. The trainer’s extensive knowledge gave me in-depth insights for topics covered.”
– Ashwin Reddy
“They have best communication between faculty and students which adds up to a great experience during training sessions. They covered all topics as per today’s online marketer. I am always glad to be part of Digital Marketing & Training Institute Pune had made it possible for me enhance all those concepts & methodologies.”
– Arif Khan
Digital Marketing Training Web Page FAQ’s
- What is Digital Marketing?
Digital Marketing is broad term through which we can market our products & services through electronic and social media. It provides various promotional techniques & methodologies which is deployed to reach customers via digital technologies.
- Is there any Demo Sessions available digital marketing?
Yes! We offer a free demo session for digital marketing courses in Pune.
- How can I enroll to digital marketing course?
After completing inquiry for digital marketing course you can enroll yourself by registering online OR manually. Our consultant will guide you for enrolling process.
- How long does it take to complete Course?
Digital marketing course duration is 2 months for Weekend batches to complete training sessions.
- What type of degree you will provide after completion of training?
You will be provided with industry recognized Certificate in Digital Marketing for after completing digital marketing training. Certificate will be valid all over India.
- What would I learn during digital marketing training sessions?
Digital Marketing Courses will cover basic and advance digital channels and topics.
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Web Analysis Tools & Techniques
- Email marketing
- Digital Marketing Strategy
- Is there any Job Assistance provided from your side after completing the training?
Yes! You will get 100% Job Assistance after completing Digital Marketing course
- What kind of practical experience I will be provided?
While undergoing training you will be provided live projects to work on. So that you can get hands-on experience and learn digital marketing techniques and methodologies.
- What is the qualification required before enrolling me for the course?
Enrolling course you are required to have knowledge of basic HTML and basic computer knowledge.
- Do you offer flexible timing for working professionals?
Yes! For working professional we offer weekend batches so that timing would be flexible to attend training sessions.
- Can we use our personal web sites as case studies during the courses?
Yes! While undergoing course you can use your personal websites to study and case studies.
- Do you have any training center other than Kothrud location in Pune?
Yes! We have another Digital Marketing training center located at Wakad near Kalewadi Phata in Pune. You can check out address on our Contact Us Page.
NOW WE ARE AVAILABLE AT
KOTHRUD : B2/7, - New Friends Society, Vanaz Corner, Kothrud, Pune 411 038
SHIVAJINAGAR : C 13-B Building, Shreenath Plaza, Dnyaneshwar Paduka Chowk, Fergusson College Road, Shivajinagar, Pune 411005
WAKAD : Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057
DIGITAL MARKETING COURSE SYLLABUS PUNE
Introduction To Digital Marketing
- What is Marketing?
- What is Digital Marketing?
- Why organizations do digital marketing?
- 4 P’s and 4 C’s of Marketing
- What is Internet and how it works?
- Diff between Digital Marketing Vs Traditional Marketing
- Digital Marketing Process
- Increasing Visibility
- Visitors Engagement
- Bringing Targeted Traffic
What do you know about Google?
How Search Engine works?
Ranking Factors of Google
Search Engine Updates (Panda & Penguin Update)
Google Sandbox Effect
LSI(Latent Semantic Indexing)
Inbound Marketing & Outbound Marketing
Types of Websites
Basics of HTML / CSS
- What is Java Script?
- What is CMS?
- Why WordPress CMS?
- Word Press Installation on Server
- Understanding the Dashboard
- Changing the default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages and posts
- Adding menu to site
- Adding widgets to site
- Installing useful plugins for site features
- SEO specific plugins
- Learning basic html tags
Interesting Facts about Google
- Historical facts about Google and its Data Center
- What is Search Engine and Role of Google?
- Type of Search Engines
What is Search Engine Optimization?
-Search Engine Optimization Types
- Black Hat SEO
- White Hat SEO
- Gray Hat SEO
SEO life cycle?
- Requirement Gathering
- Keyword Research
- On Page Optimization
- Off Page Optimization
- Strategy Review
Difference between Organic and Inorganic
- What are Search Operators?
- What are Keywords?
- Keyword Research
- Types of keywords
- Long Tail Keyword
- Seasonal Keyword
- Keyword Research Tools
- Keyword Planner tool
- Google Trends
ON PAGE OPTIMIZATION
- Initial Site Analysis
- Accessibility of Website
- Allowed File Formats
- Competition Analysis
- Keyword Placement
- Site (URL) Structure Analysis
- URL renaming/re-writing
- H1, H2, H3 Tags
- Title/Description/Keyword/Meta Tags Development
- Anchor Text
- Image Optimization
- Use of robots.txt
- HTML Validation
- Doorway Pages
- Invisible Text
- XML Sitemap
- HTML Sitemap
- Canonical Implementation
- Understanding 301, 302, 404 Response code
- Domain names and Exact match domain concept.
- Internal Link Strategy
- Footer Optimization
- Content Proximity
- Content Prominence
- Keyword density
- Keyword Effectiveness index
- International targeting
- Multilingual targeting
OFF PAGE OPTIMIZATION
- What is Domain Authority?
- How to Increase Domain Authority
- What is Page Authority?
- Page Rank
-What is Page rank
-How to increase Page Rank
-What are backlinks
-Types of Backlinks
- Link Juice
- Do Follow
- No Follow
- Link Building
- What is Link Building
- Types of Link Building
- One Way links
- Two Way links
- Three Way Links
- Do’s & Don’ts of Link building
- Link Building Strategies
- RSS Syndication
- The importance of Links for SEO
- Link Wheel
- Directory Submission
- Type of Directories
- Article Marketing
- Submitting Press Releases
- Business Directories
- Local Classifieds
- Blog Creation and Promotion
- Blog Commenting
- Local and regional search engines
- Forum & QnA
- Social bookmarking
- Search Engine Submissions
- Sitemap Submission
GOOGLE WEBMASTER TOOL
- Adding a Site & Verification Process
- Geographic Settings
- Site Links
- Website Health
- Crawl Errors
- Crawl Stats
- Google Fetch
- Blocking the Crawler and blocked pages
- Search Queries
- Links to Site / Internal Links
- Remove URLS from index
- HTML Suggestions
- Content Keywords
- Structured Data
- Data Highlighter
- How Analytics tool works
- Cookie Tracking
- Get started with Google Analytics
- Account Creation
- Get tracking ID & Add in Website
- Setup Goals
- What is Bounce Rate?
- How to reduce bounce rate
- Integrate Adwords & analytics Account
- Measure performance of campaigns via analytics
- Understanding Filters & segments
- Monitoring traffic source & behavior
REPORTING AND ANALYSIS TOOLS
- Website Analysis Tools
- Keyword Density Checker
- Broken link Checker Tool
- Spider Simulator Tool
- Final Tracking and Reporting
- Submission Report
- Client Ranking Report
- Google trends
- Google Page speed
- MOZ tool
- W3 Validator / Schools
- Data Visualisation (Google Data Studio)
SOCIAL MEDIA OPTIMIZATION
- What is Social Media?
- Understanding its importance
- Social Media Marketing
- What is viral marketing & importance
- Marketing in social networking web
- Paid Advertising
- Concept of Social Media Success
- Tracking Activity and Results
- Tiny URL Concept
- Blogging for Branding
- Five Blogging Tips
- Blogging for Sales
- Promotion and Calls to Action
- Blogging for SEO
- Blog integration
SOCIAL MEDIA PLATFORMS
- Facebook for Branding
- Using Facebook as Company
- Facebook for Salesv
- Facebook Ads
- Facebook for SEO
- Tracking Activity and Results
- Page creation
- content strategy
- facebook applications
- Live Videos (Facebook Live)
- Twitter for Branding
- Twitter for Sales
- Promote Your Products and Services
- Responding to Users' Needs
- Twitter for SEO
- Tracking Activity and Results
- Page creation hashtags
- strategies to add followers
- Marketing and tools
- LinkedIn for Branding
- Company Profile
- Encouraging Employees to Use LinkedIn
- LinkedIn for Sales
- LinkedIn for SEO
- LinkedIn Ads
- Channel creation
- video promotion
- increase viewership
- SlideShare for Branding
- Company Profile
- Branding you product / services using PPT on SlideShare
- SlideShare for Sales
- SlideShare for SEO
- Scribd for Branding
- Company Profile
- Branding you product / services using PPT on Scribd
- Scribd for Sales
- Scribd for SEO
Social Media Dashboard
- Connecting different Social Networking site with SMMT
- SMMT Connection with Social Media Platforms.
- Analysis for SMMT
Social Media Analytics
- social media metrics
- real time customer targeting
- sentiment analysis
- competi-tor tracking
- Creating youtube channel,
- Understanding annotations,
- navigation within youtube channel,
- Increase Views,
- Increase search ranking
- Linking to adwords Account
- Promoting video ads on youtube
- How Email works?
- Challenges while sending bulk emails
- Solution over challenges
- Types of email marketing
- Email marketing Tools
- Designing of Email template
- Email marketing scheduler
- Email marketing success tracking
- How Mail Servers Work
- Hard Bounce
- Soft Bounce
- Open rate
- What is eCommerce marketing?
- eCommerce Websites overview
- SEO Strategy for eCommerce website
- Affiliate Marketing for eCommerce Business
- E-tail (Online Listing)/Website V/s Market Place
LEAD GENERATION FOR BUSINESS
- Importance of Lead Generation
- Understanding Landing Pages
- Diff of Landing Pages & Website
- Practical tips for creating landing pages
- Converting leads to sales
Mobile Appketing 101
- Understanding mobile devices
- Social media and mobile marketing
- Advertising on mobile
- Identifying Your Target Audience and Compet
- Completing Your Keyword Analysis
- Choosing Your App Name
- Mobile App marketing Strategy
- Mobile marketing measurement & analysis
- Targeting on apps
- Targeting via location
- Targeting on Search engine
- Content Marketing on Mobile
- Mobile marketing Strategy
Search Engine Marketing Overview
- Understanding Search Engine Marketing (SEM)
- Snapshot of SEM Industry
- Advantages of SEM over Other Marketing Methods
- Organic vs. Paid Traffic
- Different between the SEO, SMO and SEM
- Differentiate Your Services
- 4Ps of Marketing
- Target and Segment Your Audiences
- Understand Your Customers
- Crowd sourcing
Introduction to Google AdWords
- Getting Started with Google AdWords
- Signing Up for Google AdWords
- Set Time Zone and Currency
- Verify our account
- Activating Your Account
Navigating through Google AdWords
- User Interface Elements
- Home Tab
- Campaigns Tab
- Opportunities Tab
- Reporting Tab
- Billing Tab
- My Account Tab
Understanding Google AdWords Structure
- AdWords Account
- Campaign Level
- AdGroups Level
- Access Management
- Building Keyword Strategy
- Keyword Discovery and Keyword Research
- Keyword Discovery
- Keyword Research
- Leveraging the Google Keywords Tool
- Demo for the Google Keyword Tool
- Focusing and Targeting Keywords
- Broad Match
- Phrase Match
- Exact Match
- Setting up Negative Keywords
SEARCH AD CREATION
-Writing Ads in Google Adwords
- Writing Effective Ads in Google AdWords
- Call to Action
- Value Proposition
- Review of Google's Guidelines
Structure Understanding Google’s Text Ad
- Creating and Managing Your Ad Campaigns
- Creating Ad Campaigns
- Creating AdGroups
- Managing Campaign Settings
- How to Edit, Pause, Delete, or Resume a Campaign Reporting
- AdWords Reporting and Account Performance Reports
Generating Reports in Google AdWords
- Step 1: Select Campaign
- Step 2: Settings
- Step 3: Choosing Report Details
- Step 4: Activating Your Report
- Step 5: Template, Scheduling, and Email
ADVANCE ADWORDS MARKETING
- Introduction to Shopping Campaigns
- Introduction to Dynamic Search Campaigns
- Display Ads Campaigns
- Introduction to Remarketing Campaigns
- MCC Account
- Adwords Editor Tool
- Conversion Tracking
- Performance monitoring
- Campaign Tracking
- Impression Shares
- Shared Library
- What is Adsense?
- Get approved for Adsense
- Adsense account interface
- Adsense Policies and requirement
- Adding Google Ads to Website/Blog
- Best Placements for Google Ads
- Best Adsense Units to Use
- Increasing Adsense Revenue
- YouTube Monetization with Adsense
- What is Online Reputation Management?
- Why Business need Online Reputation
- Case Studies of Brands
- Focus Areas in ORM
- ORM Strategy
- Tools for ORM
Become a FreeLancer & BIDDING
- Understanding requirement
- Deciding the budget of project
- Different Billing methods
- Bidding for project on bidding sites
- Complete life cycle of Project with new site
SEMINAR & WORKSHOPS
- I got Various Concepts of Digital Marketing & E-Marketing from TIP and thanks a lot for giving me beautiful touch with SEO SMO and PPC.
- My experience with the faculty is very Immense. He has lots of patience and he goes to extra miles to make you understand the SEO concepts.
I have completed my SEO Training from the Optimized Infotech in last month. And now I got the great source of income from the many fields. Teaching staff of Optimized Infotech pointed out ways where I can do better for my future career too and boost my income in legitimately creative ways. They are always there to answer.
TIP is optimised our life in Digital Marketing. And it gives new idea to explore my business. It was great experience with TIP. It gave us practicle knowledge about all the terms of SEO, SEM, SMO. And lastly it is one of the BEST institute in Pune for SEO training.
The team at TIP is organized and focused. I have completed Digital Marketing training there in 2013. During this training period, I learnt most of the aspects of Digital Marketing which typically involve SEO, SMO & PPC.
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